Campaign Identity

Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.

Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.

See next project

Campaign Identity

Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.

Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.

See next project

Campaign Identity

Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.

Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.

See next project

Type

Campaign Identity

Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.

Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.

MLK Celebration
Kōa Café
Kōa Café
Bright Angel Trailhead

Type

Campaign Identity

Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.

Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.

MLK Celebration
Kōa Café
Kōa Café
Bright Angel Trailhead

Type

Campaign Identity

Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.

Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.

MLK Celebration
Kōa Café
Kōa Café
Bright Angel Trailhead