Campaign Identity
Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.
Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.
See next project
Campaign Identity
Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.
Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.
See next project
Campaign Identity
Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.
Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.
See next project
Type
Campaign Identity
Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.
Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.




Type
Campaign Identity
Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.
Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.




Type
Campaign Identity
Picturing Progress is a university-wide award winning campaign promoting student leadership and volunteerism through the legacy of Dr. Martin Luther King Jr. The project included naming, event materials, digital assets, and environmental graphics unified by a theme of collective action and growth.
Rooted in ASU’s brand system, the design balances clarity with expressive visual storytelling, using bold typography and symbolic imagery to amplify voices of change across all campuses.




