Brand Identity
Core 7 started with two elements that had no inherent meaning: the letter C and the number 7. The project became an opportunity to see how far a story could be built from something simple and seemingly random.
Through exploration, those forms were given purpose. The “C” became a setting sun, suggesting warmth and movement. The “7”, into a mountain peak, referencing elevation and the toughness of alpine terrain. Together, they form a mark that feels rooted in the outdoors while leaving room for interpretation and growth.
More than a logo, Core 7 demonstrates how narrative and identity can emerge from any starting point. It reflects my approach to branding that finds meaning through forming a story, turning even meaningless inputs into a cohesive and expressive brand system.
See next project
Brand Identity
Core 7 started with two elements that had no inherent meaning: the letter C and the number 7. The project became an opportunity to see how far a story could be built from something simple and seemingly random.
Through exploration, those forms were given purpose. The “C” became a setting sun, suggesting warmth and movement. The “7”, into a mountain peak, referencing elevation and the toughness of alpine terrain. Together, they form a mark that feels rooted in the outdoors while leaving room for interpretation and growth.
More than a logo, Core 7 demonstrates how narrative and identity can emerge from any starting point. It reflects my approach to branding that finds meaning through forming a story, turning even meaningless inputs into a cohesive and expressive brand system.
See next project
Brand Identity
Core 7 started with two elements that had no inherent meaning: the letter C and the number 7. The project became an opportunity to see how far a story could be built from something simple and seemingly random.
Through exploration, those forms were given purpose. The “C” became a setting sun, suggesting warmth and movement. The “7”, into a mountain peak, referencing elevation and the toughness of alpine terrain. Together, they form a mark that feels rooted in the outdoors while leaving room for interpretation and growth.
More than a logo, Core 7 demonstrates how narrative and identity can emerge from any starting point. It reflects my approach to branding that finds meaning through forming a story, turning even meaningless inputs into a cohesive and expressive brand system.
See next project
Type
Brand Identity
Core 7 started with two elements that had no inherent meaning: the letter C and the number 7. The project became an opportunity to see how far a story could be built from something simple and seemingly random.
Through exploration, those forms were given purpose. The “C” became a setting sun, suggesting warmth and movement. The “7”, into a mountain peak, referencing elevation and the toughness of alpine terrain. Together, they form a mark that feels rooted in the outdoors while leaving room for interpretation and growth.
More than a logo, Core 7 demonstrates how narrative and identity can emerge from any starting point. It reflects my approach to branding that finds meaning through forming a story, turning even meaningless inputs into a cohesive and expressive brand system.
Type
Brand Identity
Core 7 started with two elements that had no inherent meaning: the letter C and the number 7. The project became an opportunity to see how far a story could be built from something simple and seemingly random.
Through exploration, those forms were given purpose. The “C” became a setting sun, suggesting warmth and movement. The “7”, into a mountain peak, referencing elevation and the toughness of alpine terrain. Together, they form a mark that feels rooted in the outdoors while leaving room for interpretation and growth.
More than a logo, Core 7 demonstrates how narrative and identity can emerge from any starting point. It reflects my approach to branding that finds meaning through forming a story, turning even meaningless inputs into a cohesive and expressive brand system.
Type
Brand Identity
Core 7 started with two elements that had no inherent meaning: the letter C and the number 7. The project became an opportunity to see how far a story could be built from something simple and seemingly random.
Through exploration, those forms were given purpose. The “C” became a setting sun, suggesting warmth and movement. The “7”, into a mountain peak, referencing elevation and the toughness of alpine terrain. Together, they form a mark that feels rooted in the outdoors while leaving room for interpretation and growth.
More than a logo, Core 7 demonstrates how narrative and identity can emerge from any starting point. It reflects my approach to branding that finds meaning through forming a story, turning even meaningless inputs into a cohesive and expressive brand system.